Your brand is the epitome of anything and everything you stand for as a business. It’s your calling card and...

Your brand is the epitome of anything and everything you stand for as a business. It’s your calling card and lifeline to your audience and customers. Nailing your brand (the first time) should be at the top of your to-do list, and congratulations if you’ve already got it mastered. There are times, however, when it’s time to look for a different, better option when it comes to representing your business.

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