|Creating Trust for Your Brand Through NetWeaving: I don’t like networking. I’m sure I’m not alone in this. It feels phony. It feels like you’re looking at a person not as who they are, but as what they can do for you. That’s both a selfish and self-centered way to look at the world. And you immediately know when somebody’s doing it too. You can immediately see it in somebody’s eyes when they’re doing it to you.