Pinterest now offers audience targeting and lookalike targeting. In an effort to grab a larger share of social channel ad...

Pinterest now offers audience targeting and lookalike targeting. In an effort to grab a larger share of social channel ad spend. Pinterest announced new audience targeting features for advertisers. Businesses that use paid posts, aka Promoted Pins, can now use their own data to target potential customers.  Promoted Pins are Pinterest’s answer to paid social advertising. Advertisers of any size or budget can pay to get their pins in front of a larger or more targeted audience. Buyable Pins

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