Conversation is the key to beginning a relationship, and that is true in both personal and professional spheres. Conversation also...

Conversation is the key to beginning a relationship, and that is true in both personal and professional spheres. Conversation also plays a critical role in engagement, which is crucial for maintaining long-term relationships. For businesses, conversation almost always has the marketing orientation. The underlying idea of conversation for enterprises is typically to make the word about their offerings reach as many real and relevant people as possible.

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