Like their product mascot cousins of branding past (Elsie the Cow, Charlie the Tuna, Tony the Tiger, etc.) this new...

Like their product mascot cousins of branding past (Elsie the Cow, Charlie the Tuna, Tony the Tiger, etc.) this new breed of animal logos really stand out. It's not rocket science. Which are you more likely to remember . . . a series of overlapping transparent circles or a dinosaur holding a wine bottle?

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